Inspiration Matters Ltd recently installed their AMX Inspired Signage system into two of the shop@Panasonic franchise stores. The networked solution enables shop@Panasonic to create, schedule and update content for play out on the network of in-store screens that maximizes their branding and promotional value.
Traditionally, the in-store screens have had promotional or sports video content on them, adding little if any value to the Panasonic brand and sales. AMX Inspired Signage now empowers shop@Panasonic with the ability to make dynamic changes to products, pricing and marketing messages in response to customer behavior and seasonal events.
The content has been designed to promote products but to also highlight Panasonic’s involvement in the forthcoming Olympic Games, and its support of Toyota in Formula 1 racing through promotional video clips. Graham Leach, Business Development Advisor for the shop@Panasonic stores commented, "The Inspired Signage system has the potential to add significant value to the shop@Panasonic Independent network. I am looking forward to the impact this may have on sales, footfall and customer satisfaction."
