London Theatre Bookings
The Challenge: to capture the attention of passing trade in order to increase ticket sales for shows in the highly competitive West End theatre market.
Static wall posters had been used for the past 20 years, and the challenge was to find something fresh, dynamic and seriously attention grabbing.
By using the Inspired Signage solution to drive their large display screens, they are delivering the following business objectives:
- The ability to sell advertising spots on their dynamic signage playlists
- The ability to create and update their content in real time as ticket sales progress
- Attention grabbing animation effects that truly stand out in the busy West End
